Understanding Trademark Watch, Counterfeiting, and Infringement

A solid grasp of trademark watch, counterfeiting, and infringement empowers businesses to guard their brands and consumers. When companies register a mark, they gain exclusive rights to use certain logos, names, or slogans. However, maintaining that right takes ongoing vigilance. In this blog, we explore how monitoring for unauthorized imitations, identifying counterfeit activity, and enforcing intellectual property rights work together to protect brand integrity. We also break down best practices for crafting a defense against illegal copying and unauthorized use of registered marks. What Is a Trademark Watch? A trademark watch system keeps an eye on newly filed marks, domain registrations, and online marketplaces. It alerts rights holders when potentially conflicting or infringing uses pop up. Monitor Trademark Bulletins and Official Gazettes Scan Domain Name Registries for Similar URLs Track Online Marketplaces for Knockoff Listings Receive Automated Alerts for New Applications By s...